Visual Hierarchy

Visual Hierarchy refers to:

“The organisation and prioritisation of the contents of a page by using emphasis, prominence and content relationships.”

For this task, I compared the use of visual hierarchy between two different news sites, these being the BBC and Buzzfeed. Also, I picked out four double-page magazine spreads and labelled them according to their uses of visual hierarchy.

Homepage Comparison:

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Visual Hierarchy in Magazines:

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